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Article #13: Asia Pacific Mobile Handset Market Growing

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Asia Pacific is the most rapidly changing the mature mobile market where the
mobile handset market in the world. Last addition of subscribers is restricted.
decade was the period of tremendous In an attempt to compensate the declining
growth for the market. Mobile telephony voice ARPU from price commoditisation,
was the main cause of the growth. Asia South Korean operators will lead those
Pacific has seen the emergence of 12 from other countries to try to elevate
major countries' market as powerhouse in the usage of data with changes to more
the last 5 years. Japan and South Korea advanced platforms like HSDPA/HSUPA, to
are the mature markets. Their service permit premium applications.
providers have to look for solution to Mobile penetration would jump to 37% by
retain the viability of their businesses 2010 from 23% of 2005. The rising
as the service prices are declining and popularity of the prepaid services in the
subscriber base figures has risen region is the leading cause of mobile
nominally only. adoption. It continues to decrease entry
New-gen wireless networks have barriers for new demand. The variation in
demonstrated their profitability whereas maturity, network technology, per capita
the launch of 3G services received income, competition, growth potential and
plausible ROI. The new entry in the service adoption in markets draw big
competition and a new revenue generator differences in each of these markets.
is value added services. This service is For further information about Asia-
showing its presence in extremely Pacific mobile market, read the report
technologically advanced markets, like "Mobile Handset Market in India (2006)"
South Korea and Japan and those markets by RNCOS at:
that has the world's highest penetration RNCOS is an industry leader in the field
rate, like Taiwan and Hong Kong. of online business research. We
According to a forecast for mobile specialize in industry research on
market, competition in 3G sectors is various business verticals. To read our
anticipated to aggravate, specially in other reports, visit: or email us at






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