| Mobile devices, mobile phones and PDAs
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| | wireless devices.
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| are one of the last great frontiers of
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| | 2.Make it useful and timely. Think about
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| viral advertisement opportunities.
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| | what would be handy and helpful to have
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| However, we have become experts at
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| | on a mobile device. Last year, for
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| filtering everything, our air and water,
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| | example, Food Network enabled Sprint
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| our e-mail and pop-ups, and our mobile
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| | customers to download shopping lists for
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| devices as well. We are good at
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| | their Thanksgiving dinners. There was a
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| filtering.
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| | lot of Sprint-envy going around among
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| The very idea of unwanted advertising
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| | non-sprint customers.
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| streaming through our Blackberries is
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| | 3.Clearly define objectives. Usually, one
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| abhorrent.
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| | of two business objectives drives
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| Mobile devices are the ultimate opt-in
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| | successful mobile experiences:
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| medium and, therefore, a great way for
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| | incremental revenue of brand intimacy. On
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| marketers to connect with usersif thats
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| | the intimacy factor, a text message
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| what the users want. WANT is the key word
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| | usually takes priority over almost any
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| here. How should marketers approach the
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| | other form of communication. Why? Because
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| medium?
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| | we havent yet been saturated with mobile
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| There are three main ways to achieve
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| | spam, and this is what causes us to
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| this. They are:
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| | prioritize wireless messaging over voice.
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| 1.Offer exclusive content. Anyone can
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| | Mobile marketing has been out there for a
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| offer ring tones. Its the unique content,
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| | while but we marketers have new territory
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| such as exclusive mobile images of new
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| | to explore. Video offers fantastic
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| brand concepts, that drives interest and
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| | opportunities for engagement. Consumers
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| calls them out in other media like e-mail
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| | already bypass their filters for highly
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| campaigns, newsletters, websites, etc. So
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| | useful or entertaining content and will
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| a wireless campaign is most effective
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| | do so for rich exclusive, compelling
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| when it offers exclusive content for
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| | content.
|
