How To Use Viral Marketing Through Mobile Devices

Mobile devices, mobile phones and PDAs are one2.Make it useful and timely. Think about what
of the last great frontiers of viral advertisementwould be handy and helpful to have on a mobile
opportunities.device. Last year, for example, Food Network
However, we have become experts at filteringenabled Sprint customers to download shopping
everything, our air and water, our e-mail andlists for their Thanksgiving dinners. There was a
pop-ups, and our mobile devices as well. We arelot of Sprint-envy going around among non-sprint
good at filtering.customers.
The very idea of unwanted advertising streaming3.Clearly define objectives. Usually, one of two
through our Blackberries is abhorrent.business objectives drives successful mobile
Mobile devices are the ultimate opt-in medium and,experiences: incremental revenue of brand
therefore, a great way for marketers to connectintimacy. On the intimacy factor, a text message
with usersif thats what the users want. WANT isusually takes priority over almost any other form
the key word here. How should marketersof communication. Why? Because we havent yet
approach the medium?been saturated with mobile spam, and this is what
There are three main ways to achieve this. Theycauses us to prioritize wireless messaging over
are:voice.
1.Offer exclusive content. Anyone can offer ringMobile marketing has been out there for a while
tones. Its the unique content, such as exclusivebut we marketers have new territory to explore.
mobile images of new brand concepts, that drivesVideo offers fantastic opportunities for
interest and calls them out in other media likeengagement. Consumers already bypass their
e-mail campaigns, newsletters, websites, etc. So afilters for highly useful or entertaining content and
wireless campaign is most effective when itwill do so for rich exclusive, compelling content.
offers exclusive content for wireless devices.