Why going wireless


Viral Marketing Goes Mobile

Mobile devices, mobile phones and PDA's areexclusive  content  for  wireless  devices.
one of the last great frontiers of viral
advertisement opportunities. However, we have2. Make it useful and timely. Think about
become experts at filtering everything, ourwhat would be handy and helpful to have on a
air and water, our e-mail and pop-ups, andmobile device. Last year, for example, Food
our mobile devices as well. We are good atNetwork enabled Sprint customers to download
filtering.shopping lists for their Thanksgiving
dinners. There was a lot of "Sprint-envy"
The very idea of unwanted advertisinggoing  around  among  non-sprint  customers.
streaming through our Blackberries is
abhorrent. Mobile devices are the ultimate3. Clearly define objectives. Usually, one of
opt-in medium and, therefore, a great way fortwo business objectives drives successful
marketers to connect with users…ifmobile experiences: incremental revenue of
that's what the users want. "WANT" is the keybrand intimacy. On the intimacy factor, a
word here. How should marketers approach thetext message usually takes priority over
medium?almost any other form of communication. Why?
Because we haven't yet been saturated with
There are three main ways to achieve this.mobile spam, and this is what causes us to
They  are:prioritize  wireless  messaging  over  voice.
1. Offer exclusive content. Anyone can offerMobile marketing has been out there for a
ring tones. It's the unique content, such aswhile but we marketers have new territory to
exclusive mobile images of new brandexplore. Video offers fantastic opportunities
concepts, that drives interest and calls themfor engagement. Consumers already bypass
out in other media like e-mail campaigns,their filters for highly useful or
newsletters, websites, etc. So a wirelessentertaining content and will do so for rich
campaign is most effective when it offersexclusive, compelling content.



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