| Here are 5 juicy tips you can use on your | | | | years. In my opinion most business should use this |
| business wireless hotspot to increase customer | | | | type of advertising to their advantage but don't. |
| awareness and attract revenue to your business. | | | | These sites include, Facebook, MySpace, |
| 1. Talk to your customers | | | | YouTube, Twitter, Google Buzz and Flickr. The |
| Talking to your customers is the simplest way to | | | | only difficulty you will face with social networking |
| communicate to customers that you have a high | | | | is if you have no computer experience then you |
| speed wireless hotspot available to use. You do | | | | might struggle setting it up. But the benefits |
| not need to approach them, instead as they pay | | | | outweigh the odds. This is another FREE form of |
| for a product, let them know that it's available. If | | | | advertising for your business. You can write up |
| you employ staff, find out if they are | | | | specials, network status or upcoming events and |
| knowledgeable about Smartphones (e.g. iPhones) | | | | people who follow you are generally customers |
| and tell them to inform customers about the | | | | who are interested in your business. |
| hotspot network. You will find that smartphones | | | | 4. Online advertising |
| are fashionable now and people not only buy | | | | By employing strategies used by the internet's |
| them for convenience but to be recognised. Apply | | | | biggest companies such as Google, Yahoo and |
| this to your business. Attract customers through | | | | Bing you can advertise your business online on |
| targeting the social aspects behind smartphones. | | | | other people's sites. This is referred to as 'pay per |
| You can implement attraction into your business | | | | click'. Where the provider diverts any traffic from |
| by firstly noticing why smartphones are socially | | | | the displayed site to your website. This is not free |
| acceptable and then secondly apply that trend to | | | | though, the cost depends on 'Keywords' you use |
| your business. It may be that some smartphones | | | | to describe your business. For Google, each |
| are more popular than others because the way it | | | | redirect can cost from $0.09 upwards. I will |
| interacts with the user. This is the cheapest for | | | | discuss this further in future blogs, but for now its |
| of advertising because it's FREE and if the | | | | an option which a business can choose to take. |
| customer decides your hotspot is reliable then | | | | 5. Promotions |
| they will tell others about it. | | | | This is one of the more interesting forms of |
| 2. Stickers and all things small | | | | advertising where customers reap the benefits of |
| Depending on what type of business you operate, | | | | the advertising as much as the promoter. Offering |
| you can use different advertising mediums to | | | | discounts or limited free access can easily attract |
| inform customers about your hotspot. They do | | | | customers to your hotspot. Some examples |
| not need to big or expensive but need to be | | | | include, discounts in store from accessing the |
| visible to customers either through your product | | | | business website, a limited time access code for |
| or the sales process. Here are some ideas: | | | | purchasing a product, entering codes from |
| Stickers, bookmarks, printed disposable items | | | | purchases to see if your won online, or any |
| such as cups, coasters and magnets are an | | | | promotion which makes the customer connect to |
| example of how they can promote both your | | | | your hotspot. |
| business and its hotspot. Combining both of these | | | | These are some of an infinite amount of ideas to |
| ideas together could have a positive effect on | | | | increase awareness of your hotspot among your |
| advertising for your hotspot. | | | | competitors. Implementing any of these will put |
| 3. Social networking | | | | you in the race to attract customers away from |
| Social networking has exploded over the past two | | | | your competitors and to your hotspot. |