| In today's competitive business world, it's more | | | | They involve swiping a card through the wireless |
| important than ever to be able to accept credit | | | | terminal swiper, after which a receipt is printed |
| cards from your customers. | | | | for the real time transaction, which you can hand |
| Consumers have realized the convenience and | | | | over to the customer. The entire transaction |
| protection of using their debit or credit card when | | | | takes approx 3-5 seconds; keyed transactions |
| making a purchase - so most people just don't | | | | can take 1-2 minutes and you have to hand write |
| carry that much cash on them anymore. Also, | | | | receipts. |
| studies have shown that accepting credit cards | | | | 3. Instant approval of declines: |
| from your customers will help increase sales. | | | | Wireless credit card terminals are able to use cell |
| It should come as no surprise, therefore, that | | | | phone technology to authorize your transactions in |
| credit cards are becoming increasingly popular | | | | 'real time'. This takes the risk out of accepting a |
| among merchants and consumers alike. To accept | | | | bad card, only to find out later that day once you |
| credit card payments in retail environments, | | | | have time to process it. |
| merchants need to use credit card processing | | | | 4. Lower rate: |
| machines to complete the credit card transactions. | | | | Visa/MasterCard gives merchants a lower |
| Wireless card processing terminals are a recent | | | | discount rate when they swipe a credit card |
| technological phenomenon. Just like all technology, | | | | versus key it in. Not only do you save time by |
| when wireless credit card machines first broke | | | | swiping credit cards through a wireless credit card |
| into the market they were very expensive and | | | | machine but you save money in processing fees |
| wireless coverage was minimal due to lack of | | | | as well. |
| demand. | | | | 5. Online reporting tools: |
| The cost of wireless credit card terminals, | | | | Not sure if you charged a customer's card the |
| machines and service prices have dropped | | | | correct amount? Do you need to investigate a |
| dramatically over the past couple of years, due to | | | | transaction but can't wait on a monthly statement |
| more manufacturers and products being brought | | | | from your processor? Most wireless terminals |
| to the market because of increased demand. | | | | accounts also come with an online reporting tool |
| Wireless credit card machines have now become | | | | that you can login and check your wireless credit |
| a cost effective processing solution - for even | | | | card machine's transaction history. |
| your "weekend warriors" selling at craft and trade | | | | 6. Mobile selling facilitated: |
| shows. With their increasing popularity, wireless | | | | As a merchant, you would like to be proactive |
| credit card terminal coverage has improved too. | | | | when you sell. This means that you don't wait for |
| There are six primary reasons why your business | | | | your customer to come to you. In a competitive |
| needs a wireless credit card processing machine: | | | | market, the more proactive you are, the more |
| 1. Swiped transactions are quicker than keyed | | | | likely you are to make a sale. Wireless credit card |
| transactions: | | | | machines allow you to be a proactive merchant, |
| While most keyed credit card processing services | | | | as they are mobile, allowing you to carry them |
| are relatively slow, wireless credit card processing | | | | wherever you intend to sell your wares. |
| is much faster. Your customers are likely to be | | | | Thus, wireless credit card processing terminals |
| happy, as you don't keep them waiting for a | | | | allow 'mobile' businesses to accept credit cards |
| receipt. Saving time at checkout gives you more | | | | (e.g. taxis, sales people, trade shows, flea |
| time to sell and close more deals. | | | | markets, service industry, etc.). Wireless credit |
| 2. Easy to use: | | | | card machines are crucial for those merchants |
| Wireless credit card machines are easy to use. | | | | who like to take their business to their customers. |