| Bluetooth marketing is the advertising of a | | | | invitation to the recipient, to review this campaign. |
| product or service through a wireless medium | | | | The mobile handset owner has the right to accept |
| that targets the audience through the mobile | | | | or decline the invitation. If the user agrees to |
| phone network. Text messaging, video clips or | | | | receive the message, the advertisement is |
| images are used to display advertisements that | | | | forwarded to their mobile phone. However, if the |
| are then viewed by the mobile phone user. All | | | | consumer declines the offer, the advertisement |
| Bluetooth enabled mobile phones within an | | | | will not be sent to their mobile phone. |
| accessible area are the recipients of these | | | | Proximity advertising also gives mobile phone |
| advertisements that are sent by various | | | | users several benefits, as they can place orders |
| businesses. Bluetooth advertising is a convenient, | | | | for many utility or home products right through |
| quick and an inexpensive method of marketing a | | | | their mobile phone instead of hunting for things in |
| business. | | | | the market. They can also find lucrative offers |
| The Bluetooth marketing strategy is to target a | | | | that they might want to avail themselves of. |
| larger consumer base that includes both domestic | | | | Apart from this they might receive intimations |
| as well as international consumers. Whether it is | | | | from their television network provider, giving |
| an online or an offline business, Bluetooth | | | | details of an upcoming programme that they |
| advertising can be of great significance to the | | | | might like to watch. In Britain, Bluetooth |
| company advertising itself. A couple of years | | | | advertising is being utilised on a large scale with |
| back, Bluetooth marketing was not so popular, but | | | | train stations being used to target passengers |
| it is being raved about as being one of the best | | | | carrying Bluetooth technology mobile phones. |
| techniques of advertising today. Bluetooth | | | | The innovative Bluetooth advertising has become |
| marketing is being looked upon by businesses to | | | | an ideal marketing tool and is being favoured by |
| increase their general sales as well as mark their | | | | companies across the globe, to increase sales and |
| identity. | | | | boost their image. Bluetooth advertising is cheaper |
| If you are a company that wants to advertise | | | | than other forms of advertising and is far more |
| your business, you can do so through various | | | | effective too. Hence marketing a business through |
| Bluetooth service providers. These providers on | | | | wireless Bluetooth advertising has become an ideal |
| receiving your advertising campaign will locate all | | | | choice today. |
| Bluetooth devices in the area and send an | | | | |