| Bluetooth, a short-range wireless system which is | | | | needs. The first generation of these tools could |
| supported by many of the mobile devices of | | | | establish a connection with any Bluetooth device |
| today, is a transmission medium, widely used for | | | | within 20 meters from a dedicated hotspot. |
| proximity marketing. Bluetooth marketing is widely | | | | Nowadays, the range which devices can provide |
| used these days in almost all the different kinds | | | | has increased, and a lot of different technologies |
| of stores, bars, restaurants, pubs etc. | | | | have come up, thereby decreasing the number of |
| Bluetooth proximity advertising is one of the | | | | hotspots used. |
| cheapest ways to advertise directly to mobile | | | | Generally, most of us, either due to security |
| phones. It is done by uploading adverts that can | | | | fears, or to save battery life, keep our Bluetooth |
| be videos, texts as well as animated images. This | | | | devices in OFF mode, or ON mode, but set it to |
| new tool works as a direct marketing channel | | | | 'not discoverable'. Due to this, several areas, |
| between firms and end users' mobile phones. | | | | where Bluetooth marketing is in operation, are |
| Bluetooth proximity advertising is environment | | | | accompanied by advising people via traditional |
| friendly because of the most simplest of reasons, | | | | media; such as television screens, posters, or field |
| that is, paper is not used. It simply requires | | | | marketing teams, which suggest people to keep |
| transfer of rich content based, multimedia flyers | | | | their Bluetooth handsets on 'discoverable' mode, |
| directly to Bluetooth enabled mobile phones and | | | | so that, they receive free content. This can be |
| other devices. | | | | referred to as a call to action. But, even when |
| Once you start using Bluetooth proximity | | | | your handset is in the 'discoverable' mode, you |
| advertising, you can happily say that if not the | | | | would be asked whether you would like to |
| most economical, it is one of the most economical | | | | receive free content or not. You will not regret |
| and powerful tool to popularize your product. Data | | | | giving Bluetooth marketing a try, if you are into |
| transfer is 100% free, and for a fixed cost, you | | | | almost any kind of business where you want |
| can scale your marketing efforts to meet your | | | | more and more customers each passing hour. |