| Having started as a small group effort by | | | | advertising is a new concept, more and more |
| well-known telecom brands, Bluetooth marketing | | | | companies are coming forward to advertising their |
| today has become a combined venture of over | | | | business through this medium and are in fact |
| 4,000 companies that have got together to | | | | increasing their sales too. |
| create a revolution in wireless Bluetooth | | | | During its initial years, SMS marketing was |
| advertising. As demands grow by the day, so | | | | regarded as mobile phone spam that mobile phone |
| does technology get more and more advanced. | | | | networks were using and people were |
| Who would have ever thought of using wireless | | | | apprehensive of receiving such SMS messages. |
| advertising a few years back, as the print and | | | | However, it is now clarified that mobile phone |
| electronic media were sufficient for companies to | | | | networks have nothing to do with this, instead it |
| advertise their products. However today, with a | | | | is a new form of advertising that uses Bluetooth |
| remarkable increase in the number of businesses | | | | technology to reach the audience. Bluetooth |
| and a high rate of competition among them, it has | | | | advertising can be achieved in a targeted radius, in |
| become imperative for these businesses to look | | | | which all mobile phones in the area will receive a |
| for a faster and better means of advertising their | | | | message, thereby creating a large market for the |
| products. | | | | company advertising its products. There are also |
| So in comes Bluetooth advertising, which is | | | | chances that some of these customers may then |
| basically the marketing of a product through | | | | forward the message to friends and family, who |
| mobile phones. As users generally carry around | | | | they think might be interested in the product. |
| their mobile phones with them, advertisers have a | | | | Since the potentials are quite great for Bluetooth |
| great opportunity to send wireless | | | | advertising, it is fast growing into the most used |
| advertisements straight into the hands of the | | | | form of marketing products and services. Apart |
| potential customer. On receiving the message, | | | | from this, Bluetooth marketing is the fastest and |
| which could also include a picture, provided the | | | | the most noticeable technique of advertising and |
| mobile phone is GPRS enabled, the consumer may | | | | hence it has become a popular medium of |
| choose to reply to the mail or call the company | | | | reaching prospective clients not only within the |
| for further details and may be even make a | | | | country but also across the world too. |
| purchase on the spot. Although Bluetooth | | | | |