| Apple has always positioned itself as the underdog | | | | Audio |
| computer company standing alone against the | | | | - Audio formats supported: AAC, Protected AAC, |
| overpowering corporate giant Microsoft. This | | | | MP3, MP3 VBR, Audible (formats 1, 2, and 3), |
| stance was further strengthened by early | | | | Apple Lossless, AIFF, and WAV |
| marketing campaigns positioning Apple as a way | | | | - Frequency response: 20Hz to 20,000Hz |
| to break out of the "clone" mentality that was | | | | Video |
| supposedly being brought into being by other | | | | - Video formats supported: H.264 video, up to 1.5 |
| computer firms. With customer satisfaction, | | | | Mbps, 640 by 480 pixels, 30 frames per second, |
| reliability, and ease of use leading the charge, | | | | Low-Complexity version of the H.264 Baseline |
| Apple created what many would consider a | | | | Profile with AAC-LC audio up to 160 Kbps, 48kHz, |
| better mousetrap. In the 1980's the Macintosh | | | | stereo audio in .m4v, .mp4, and .mov file formats; |
| computer was the rave of schools and the | | | | H.264 video, up to 768 Kbps, 320 by 240 pixels, |
| creative community, and most recently the | | | | 30 frames per second, Baseline Profile up to Level |
| phenomenon known as the iPhone is keeping | | | | 1.3 with AAC-LC audio up to 160 Kbps, 48kHz, |
| Apple on the bleeding edge of electronic devices. | | | | stereo audio in .m4v, .mp4, and .mov file formats; |
| The little underdog has gotten very very big. | | | | MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, |
| On June 29th the iPhone became available to the | | | | 30 frames per second, Simple Profile with |
| public, and people were ready. At prices ranging | | | | AAC-LC audio up to 160 Kbps, 48kHz, stereo |
| up to $599.00 the iPhone was an enormous | | | | audio in .m4v, .mp4, and .mov file formats. |
| success. The iPhone is attempting to change how | | | | Those stats certainly don't read like a phone. But |
| cell phones and cell phone accessories are being | | | | what about the traditional problems that are |
| used, and from the reception the market is giving | | | | inherent with traditional PDAs or other wireless |
| it this may actually come to pass. So what does | | | | Internet devices such as tiny keypads and |
| Apple want to turn the cell phone into? A portable | | | | endless function screens, or the stylus that would |
| media device and communications center that fits | | | | never actually input the correct information? All |
| in your pocket. | | | | gone. The iPhone is accessed via a touch screen |
| Now in a single device you can listen to your | | | | with a virtual keypad that changes depending on |
| favorite song, call your friends, read a web page, | | | | the function the user is attempting to access. So |
| send an email, or watch a movie. Yes, watch a | | | | it looks like a phone when you are making a call, |
| movie. Specifically the iPhone is: | | | | and it looks like a keyboard when you access the |
| Operating System | | | | Internet or send an email. The iPhone uses the |
| - OS X | | | | Safari browser, so current Apple users will already |
| Display | | | | be familiar with the look and feel. Also, don't |
| - 480-by-320-pixel resolution at 160 dpi | | | | worry about spelling errors in your email as the |
| - 3.5-inch (diagonal) widescreen multi-touch display | | | | iPhone will auto-correct just like you are |
| - Support for display of multiple languages and | | | | accustomed too. |
| characters simultaneously | | | | With a price tag between $499.00 and $599.00 |
| Wireless data | | | | the iPhone isn't cheap. The vast majority of the |
| - Bluetooth 2.0+EDR | | | | marketplace will be unable or unwilling to pay this |
| - Wi-Fi (802.11b/g) | | | | amount for a "phone". As the word gets out |
| - EDGE | | | | however the market will slowly become aware |
| Camera | | | | that although this is called an "iPhone", it isn't a |
| - 2.0 megapixels | | | | phone. This is something new altogether, and |
| Storage | | | | from a holistic standpoint the price is right. |
| - 4GB or 8GB flash drive1 | | | | |