| The billion-dollar coffee market will either adapt to | | | | age. The Internet is causing rapid changes in the |
| rapid changes or sit back and see profits fall | | | | coffee market that are happening at the speed |
| wondering how they overlooked and didn't | | | | of light. |
| capitalize on the biggest industry changes since | | | | Just as Bill Gates worked out of his garage in the |
| some cave lady added a coffee bean to water | | | | early days to become one of the richest men in |
| and heated it in a clay pot over an open fire. | | | | the world, anyone with a wireless laptop has a |
| It doesn't matter if you're the biggest, baddest, | | | | chance to be as big if not bigger than any coffee |
| most profitable franchise, mom-and-pop specialty | | | | franchise in existence today and they can do it |
| brew store or a coffee distributor, you'll need to | | | | faster than the gecko lizard could catch a fly on |
| be aware of the exponentially changing trends in | | | | his tongue before he landed his advertising |
| the beverage world that will leave those | | | | executive job in the insurance world. |
| unprepared with empty pockets crying in their | | | | If a lizard can make it big in insurance then |
| beer? | | | | absolutely anyone can corner the coffee market |
| There have been coffee wars fought over the | | | | with the click of a mouse. This is pretty |
| beans; it's been carried into war by soldiers, used | | | | frightening stuff! So Starbucks what do you to |
| to sober those who had too much alcohol to drink | | | | protect your market share? Do you hire your |
| and was even used for nerves when the first | | | | own lizard to do Super Bowl ads? Actually it's |
| atomic bomb was exploded by all involved. That is | | | | really simple. |
| quite a record when you think about it but now | | | | Just add the newest product to your inventory |
| it's about to enter another chapter in its history. | | | | for a few hundred a month to test the market |
| It's been used by everybody for just about any | | | | and watch it grow as your customers find they |
| purpose under the sun and vast amounts were | | | | can't get enough of this wonderful stuff. A $100 |
| consumed during the birth of the Internet which is | | | | poster printed at Staples of a lizard with a big |
| the biggest thing to happen since those two | | | | smile on his face drinking a cup of coffee might |
| atoms made love together beginning the nuclear | | | | bring in more money than your latte machine. |