| Many advertisers who use Bluetooth Marketing | | | | restaurant menu can be sent as a single animated |
| servers choose to send JPG or GIF images. | | | | GIF file that rotates thru appetizers, entrees, |
| These formats are widely supported by cell | | | | deserts, and specialty drinks. Be sure to check |
| phones and their file size can be small offering a | | | | the size of the animated GIF, they can grow |
| short transfer time. Both formats can be used | | | | significantly as more frames are added. A real |
| effectively for coupons, informational flyers, and | | | | estate house flyer can be created showing |
| advertisements. Some of the most effective | | | | multiple rooms of a house, and the flyer can be |
| Bluetooth flyers consist of an attractive | | | | sent as a single GIF file. |
| background with text overlays. | | | | PhotoShop can be used to create an animated |
| The JPG format has the advantage of color | | | | GIF (and of course JPG images). Create an image |
| depth and the ability to produce better quality | | | | with multiple layers. Add each frame of the |
| images. GIF images are limited to 256 colors and | | | | animated GIF as a layer of the image. In the |
| pixel dithering may be visible. This color limit may | | | | Layer window, change the name of each layer |
| not be an issue if the flyer is relatively simple, but | | | | and include a display time in parenthesis, e.g. "ad1 |
| if you are creating an ad that consists of a single | | | | (1500ms)" would tell the program to display this |
| image, then a JPG image is likely your best choice | | | | layer for 1.5 seconds. When you save it, save the |
| for your Bluetooth Marketing flyer. | | | | image with a name like ad.gif and it will |
| The advantage the GIF format provides is | | | | automatically create the animated GIF. |
| animation. This is beneficial when you want to | | | | A free alternative to Photoshop is GIMP which |
| have multiple advertisers, multiple screens of | | | | can be used to create JPG or animated GIFs. |
| information, or you want a simple animation. A | | | | |