| In the coming months, Verizon and AT&T | | | | carrier — giving Sprint a distinct advantage and |
| may need to add another color to their battling | | | | edge over its competition. |
| maps: yellow. The reason? Sprint has just | | | | |
| announced the upcoming summer release of its | | | | Still, if Sprint wants to stand a chance at |
| newest smartphone, the HTC EVO 4G, and the | | | | competing with Verizon and AT&T, their |
| first device to run on the wireless carrier's | | | | network, coverage and service will need to be |
| much-anticipated 4G network. With the phone | | | | flawless. Luckily, Sprint's third place position could |
| already receiving rave reviews from tech geeks | | | | give them an advantage. Less demand on Sprint's |
| and gadget enthusiasts, Sprint is in position to | | | | network may enable a smoother rollout, while |
| compete with its rivals, and showcase itself as an | | | | giving them time to make it stronger if any |
| innovator. | | | | problems do surface. |
| <object | | | | Even if some hiccups do occur, Sprint should still |
| 00" width="482" height="290" codebase=" | | | | be recognized for being well ahead of the curve. |
| <embed type="application/x-shockwave-flash" | | | | Although both Verizon and AT&T have |
| width="482" height="290" src=" | | | | spoken of developing their respective 4G |
| allowscriptaccess="always" | | | | networks, nothing is solid yet. AT&T has |
| allowfullscreen="true"></embed> < | | | | predicted 2011 for their 4G network debut, while |
| object> | | | | Verizon's estimated date of 4G entrance has |
| As the third largest wireless network, pressure to | | | | come and gone. Sprint's announcement may just |
| debut a strong network – in addition the next | | | | be the motivation Verizon, AT&T, and even |
| generation of phones – is definitely high. | | | | T-Mobile need to get the ball rolling. |
| Verizon is known as the "coverage" network, | | | | From a gadgetry standpoint, the EVO may also |
| while AT&T boasts the fastest network. | | | | be a legitimate rival for the iPhone and Droid, |
| Now, Sprint can claim its title as the most | | | | something HTC's Nexus One has failed to live up |
| advanced network. Sprint's 4G network will be | | | | to. The EVO, which will run on the latest Android |
| powered by a wireless technology called WiMax, | | | | platform features a sleek 4.3 inch touchscreen |
| which is already functioning in 27 cities, including | | | | display (the iPhone display is 3.7 inches), two |
| Philadelphia, Chicago, and Las Vegas. The carrier | | | | cameras, HDMI input, a kickstand for hands-free |
| claims its 4G offerings will allow for speeds 10 | | | | media viewing, and mobile hotspot functions. Not |
| times greater than typical 3G networks. When 4G | | | | only will Sprint... |
| is expanded to more areas (30 more cities are | | | | To read more about Sprint's HTC EVO 4G, go to |
| scheduled to be 4G equipped by this summer), | | | | Sparxoo, a digital marketing, branding and business |
| Sprint will be providing aspects of wireless | | | | development blog. |
| coverage that have yet to be offered by a single | | | | |