| When a digital advertising solution is being planned | | | | engineers to turn up at site, sectioning parts of |
| and the client gives the "go ahead" for the | | | | your store off so customers do not get hurt or |
| installation the customer will want it almost | | | | inconvenienced and at the same time running your |
| immediately, however there is one thing than can | | | | business. Now adding a WIFI solution is a perfect |
| increase the ROI and at the same time reduce | | | | opportunity to book your Return On Investment |
| the installation time and this is how the solution is | | | | (ROI) whilst minimising customer inconvenience, |
| deployed. | | | | some customers are benefiting for going wireless |
| With us all demanding instant information and | | | | and this is increasing sales. |
| needing to know what is happening to things in | | | | For example a café who has a "hot spot", (this |
| our lives that are important to us (who of us | | | | is a wireless access point - users can use whilst at |
| does not have either Face book or Twitter on | | | | the café), that is configured to open access will |
| mobile phones?), we need any dynamic signage | | | | increase customer visits as a customer can buy a |
| solution to be installed quickly, so that we can | | | | coffee and a cake and pick up emails. Another |
| interact specifically to the ones that are linked to | | | | example is colleges and universities, as many |
| social networking sites. One thing can speed an | | | | students bring their own laptops that they have |
| installation up and that is wireless technology, it is | | | | course work on to college, so they can download |
| estimated that by the end of 2014, 42% of | | | | it and print it off, without the WIFI connection this |
| businesses in the USA will be running on some | | | | would be impossible. |
| form of wireless network, replacing the traditional | | | | Return On Investment (ROI). |
| hard wired solution. | | | | Okay let us talk money, when you install a wired |
| Wireless Devices. | | | | solution you are paying for a team of engineers |
| No matter where you are, you will see some | | | | to arrive at site and lay cables in suspended |
| type of wireless device, from scanners on Point | | | | ceilings and in raised floors, taking time and extra |
| Of Sale locations to hand held computers that | | | | costs for installing basket trays, now one engineer |
| have inbuilt WIFI cards, most home printers are | | | | can arrive at site, install the wireless access point |
| now available for wireless connectivity, no longer | | | | and then install the wireless cards in the digital |
| are we restricted to go the length of the data | | | | signage hardware, do some tests and job done! |
| cable, now we can work in a café 200 miles | | | | Typically a wireless deployment can save as |
| away from the office and respond as there we | | | | much as 60% on installation costs and can take |
| are in the office. | | | | around 90% less time. |
| If you have ever experienced a network move in | | | | The only restriction is distance, but with wireless |
| your business, you will know how much | | | | solutions developing that shouldn't be an issue. |
| inconvenience and hassle it is, from waiting for the | | | | |