| Small businesses and Telco's have one thing in | | | | to the internet has even made Social Networking |
| common, no matter the size of their business | | | | and accessing the internet so much easier. A light |
| they supply communication products to suit their | | | | weight smart phone is 1/20th the weight a |
| customers. The results speak for themselves, | | | | cumbersome laptop computer which requires time |
| they are cheap to build, operate and can be used | | | | to start up and shut down and sometime needs |
| to attract additional customers to YOUR business. | | | | cables, maybe adapters and a carry bag. Why |
| With the onset of wireless technology we are | | | | carry all these items when a Smartphone can |
| able to drop cumbersome network and telephone | | | | easily do what most laptops and desktop pc's can |
| cables allowing us to be free to communicate | | | | do. |
| online while doing our everyday tasks. Many small | | | | What your business should be thinking about |
| to large sized businesses have taken advantage | | | | Have you ever noticed that when you walk into a |
| of the changes in technology to attract | | | | café or book store which uses a hotspot |
| customers to their business. I feel this is | | | | connection how much better the mood is? People |
| IMPORTANT to any business who wants to keep | | | | are able to multitask and still enjoy doing social |
| in touch with modern trends and attract more | | | | activities. People will be motivated to go to your |
| customers. Let me tell you why! | | | | business, purchase or be exposed to your |
| My observations | | | | products, both within the store and on YOUR |
| Have you ever noticed customers seated at a | | | | website. REMEMBER, a website sells for you 24 |
| table staring at their laptop? This is most likely | | | | hours a day, 7 days a week! |
| because there is an available wireless Connection | | | | Your business should be thinking about: |
| allowing them to access the internet. No more | | | | 1. A low cost way of attracting customers to |
| cables equal greater social freedom and | | | | your store/business |
| interaction. Nowadays, it's a lot easier and cheaper | | | | 2. Ways of increasing customer interest level, |
| to setup a wireless 'Hotspot' network connection | | | | therefore making sales |
| then it would be to buy and install new laptops or | | | | 3. A way of increasing customers returning to |
| desktops with physical connecting cables, wall | | | | your business and telling other customers of your |
| mounts and meters of cable reaching around | | | | business (word of mouth) |
| inside your store. The money you would save on | | | | 4. A way of getting hold of your customers |
| a wireless connection could go directly back into | | | | through newsletters and possible sales |
| your business. | | | | It is estimated that with the advent of |
| The introduction of Smartphone (a smart phone is | | | | Smartphone technology nearly every person by |
| a mobile phone which has internet connectivity | | | | 2020 will have instant access to the internet |
| e.g., email and web browsing) mobile devices such | | | | through cellular networks (wireless broadband |
| as Apple's Iphone, the blackberry and recently | | | | internet supplied by their phone companies) or |
| electronic book readers with wireless connectivity | | | | through wireless connections. |