| You don't need more than a basic working | | | | Smartphone user does the same ritual using their |
| knowledge of Smartphone's to be just as savvy | | | | phone. The difference is once they find a free |
| as most consumers out there. Discovering what | | | | hotspot and it is labelled with the business name |
| consumers do with their Smartphone's can be the | | | | they will search out that business. On locating this |
| key to unlocking potentially more revenue and a | | | | business this user will generally find a location |
| greater customer base for your business. Here | | | | outside the store and use wireless connection |
| are three types of customers that can be | | | | without ever entering your business. |
| attracted to your business. | | | | This customer is generally what you don't want |
| The roamer | | | | for your business, but, you can take advantage |
| This type of Smartphone user is generally seen | | | | of this to attract him into your store. Using |
| around more condensed commercial areas such | | | | appropriate advertising both in your store and |
| as shopping centres and CBD's (Central Business | | | | online you can this customer in. Remember the |
| District). This person will go to where the | | | | signal strength on most hotspots won't be as |
| businesses are the most condensed (e.g. a food | | | | strong outside as it is inside your store as it |
| court) and look for the strongest signal. If the | | | | needs to pass through displays, walls etc. |
| wireless network is labelled as a business name, | | | | The Giver |
| then the roamer will search out that business and | | | | This customer actively contributes to your store |
| will probably enter or 'window shop' your business. | | | | and is also known as a 'loyal customer'. This |
| This customer is what you want for your | | | | contribution maybe measured in the customer |
| business when using appropriate advertising | | | | returning to your business, word of mouth or |
| through the internet and wireless hotspots. Using | | | | actively commenting on your business over the |
| the customer's curiosity and willingness for 'getting | | | | internet or social media. In future blogs, I will be |
| something for free' can attract these people to | | | | discussing the effectiveness of social media such |
| your business. | | | | as Facebook and Twitter over the internet and |
| The Taker | | | | how your internet website can be the first thing |
| This type of Smartphone user has the same | | | | they see when they log onto your wireless |
| type of characteristics as a roamer. This | | | | network. |