| Advertising as an art of communication has so far | | | | effective means to reach out to the target |
| gone beyond the conventional modes and | | | | audience within a short amount of time. |
| norms. Also referred as online marketing, | | | | Mobile sms advertising is one of the effective |
| e-marketing, web marketing or i-marketing, | | | | tools of mobile advertising. Low cost in nature, |
| internet advertising means the online promotion of | | | | this form of advertising reaches out to the |
| a particular product, idea, service etc. Two most | | | | desired target audience in a minimum amount of |
| popular forms of internet advertising are banners | | | | time. Effective and efficient this type of |
| and PPC advertising. Both these types of internet | | | | advertising is becoming one of the hottest means |
| advertising are being deployed by various digital | | | | of advertising at present market. |
| agencies to promote their client’s service or | | | | Ever since mobile advertising has become a trend, |
| product. | | | | various mobile advertisers are availing of this |
| Other types of internet advertising include content | | | | facility to promote their products or services. |
| advertising, pay for inclusion, pay per call, pop-up | | | | With more than 270 million mobile users, India is |
| advertising, SEO, affiliate marketing etc. Internet | | | | becoming one of the hottest markets for mobile |
| advertising can be used to promote either a site | | | | advertisers. The budding numbers of mobile |
| or a product or service. This type of advertising is | | | | advertising companies that have started during |
| gaining popularisation day by day. | | | | the past few years are evident about the |
| Another type of advertising is mobile advertising. | | | | popularity of this means of advertising. |
| Considered as a subset of mobile marketing, | | | | Internet and mobile advertising have in fact |
| mobile advertising is a type of advertising via | | | | observed a great transformation from the |
| mobiles or wireless devices. Mobile advertising has | | | | conventional modes to latest and innovative |
| a plus point over internet advertising in terms of | | | | techniques. Advertising India to the rest of the |
| effectiveness. People may or may not visit a | | | | globe has also turned on a new tide with the |
| website daily to go through a particular | | | | popularization of these tools of advertising. In |
| advertisement. However, mobile phones or | | | | various ways mobile and internet advertising have |
| wireless phone devices are widely used by | | | | in fact changed our lives in a desirable way. |
| everyone on daily basis. Hence, it is a more | | | | |