| When you visit a customer stand point you can | | | | Proximity marketing strategy is a legal way to |
| notice that you are requested to turn your | | | | communicate with people as long as specific |
| Bluetooth devices on so that the company and | | | | guidelines are followed. Moreover, you cannot |
| your mobile can exchange the data with each | | | | Bluetooth marketing as illegal or a means of |
| other. Transmitter will ask your permission before | | | | spamming as before any information send to |
| doing the process. If you give your consent then | | | | your mobile you are always asked whether you |
| you can receive what the company will send you. | | | | permit the server to establish connection with |
| You can on the other hand deny the exchanging | | | | your mobile or send any information to your |
| before the string of the process. And if you | | | | mobile phone. |
| accept it the transmitter would send some data | | | | Other than this marketing form you have other |
| to your mobile and this would contain information | | | | option to promote your product through SMS |
| that the company is willing you to have about | | | | sending. This method is older than this former |
| their business. But the fact is this feature needs | | | | stated method. It can be said that after |
| the customer's permission for information | | | | introduction of SMSs this method of sending |
| delivery, and also the customer is needed to be | | | | messages to various customers has been applied |
| within the range of the transmitter for such data | | | | in marketing field. This method is helpful because it |
| exchange. The Bluetooth hotspot is often used in | | | | can be profitable for both company and the |
| large shopping malls or customer stand points.This | | | | customers. The store and forward technique that |
| data exchanging can be in form of text, video, | | | | is used in SMS is a very useful thing. In this |
| sound file or in any format. And this whole | | | | method the message you send is stores in the |
| process is called Bluetooth marketing. After SMS | | | | SMSC and then it is send to the recipient. And if |
| marketing strategy Bluetooth marketing strategy | | | | the recipient is not within the range or the cell |
| is the most innovative in the field of marketing | | | | phone is switched off the message can wait for |
| world. | | | | days till the customer turns on his mobile or |
| The Bluetooth marketing is one of the cheapest | | | | comes within the range. In this way there is |
| ways of communication. Therefore this method is | | | | lesser chance for the message getting lost in the |
| gradually growing in its popularity in the field of | | | | mid way. It is better than email marketing coz in |
| marketing strategy. However, there are still some | | | | emailing your sending messages can be considered |
| questions regarding the legality of this type of | | | | as bulk or spam message and can be moved in |
| marketing strategy. However, the fact is that this | | | | the customer's junk mail folder automatically. |
| marketing strategy is still now considered as | | | | Therefore it is better to use SMS marketing |
| spam free communication technique. Therefore it | | | | technique rather than the telephonic conversation |
| can easily be said that the Bluetooth marketing or | | | | and email marketing. |