Student Recruitment

Picture this scene. It's a warm spring afternoon onnetwork might soon seem rather insignificant if
the campus of an urban, Northeastern university.the City of Philadelphia proceeds with plans to
Frisbees are soaring through the cloudless sky.make the entire city a wireless hotspot.
Music fills the air while dozens of students enjoyToday it is not too difficult to find a wireless
the day; some sunning, some playing, someInternet node with a little bit of hunting. Many
standing around talking. As you look closer, youairports, hotels, offices, coffee shops and campus
realize that the music is coming from speakersbuildings offer WiFi access with more and more
attached to one of the students' laptop computer.coming online all the time.
The computer is not playing a CD, but rather it isLess desirable (because of slower connection
streaming music from an online radio station.speeds), but more accessible, is the ability to
The laptop owner rolls over, flips up hischeck e-mail and access the web through a
sunglasses, and pulls the computer to him. HeBlackberry, Cell Phone, or Cellular adaptor for a
spends the next 30 minutes reading e-mail,laptop.
checking his schedule, IMing with some friends andWhat does this all mean to you? Very simply, it
finishing the application to a grad school, which hemeans that online recruiting continues to become
started the night before.more vital every day. The computer with a
This scene could be taking place on the campuswireless hookup to the Internet is becoming
of Drexel University in Philadelphia because theubiquitous. The students (think early adopters)
entire campus is set up for WiFi, both indoors andthat you are looking to recruit are ahead of the
out. Any member of the campus community withcurve. Postal mail, paper view books and other
a laptop has access to the Internet with a"old-world" media are becoming more and more
wireless, broadband connection from anywhere oninsignificant to them. The student on the blanket is
campus.filling out a school's application.
More surprising is that Drexel's ambitious WiFi