| Small business owners around the world are | | | | financial investment. The cost of setting up a |
| starting to realize the benefits of providing laptop | | | | wireless hotspot is a one-time expense. This |
| wireless Internet access. These savvy business | | | | one-time cost will vary depending on the size of |
| owners are capitalizing on changes which have | | | | the establishment and the types of features |
| resulted in a media driven society. More and more | | | | required. However, a relatively small business |
| people are interested in staying in constant touch | | | | offering basic Internet access can be set up for |
| with those around them. With the increasing | | | | around $50. There are also monthly fees |
| popularity of cell phones and portable devices the | | | | associated with maintaining a wireless hotspot. |
| ability to stay connected with friends and | | | | These fees include charges by your ISP as well |
| colleagues is easier than every before. There are | | | | as a few hours of maintenance per month. These |
| even indications that addiction to email and the | | | | maintenance hours may be performed by you or |
| Internet is a growing concern. With such | | | | a hired professional. Again, the monthly cost will |
| widespread interest in staying connected it is | | | | depend on the ISP you choose as well as the |
| understandable that small business owners want | | | | type of service you are offering. However, it is a |
| to use wireless Internet access to help increase | | | | fairly marginal amount. This monthly fee will likely |
| their revenue. | | | | be under $100 for a small place of business. |
| More and more places of business are beginning | | | | Despite the relatively low cost of providing |
| to offer wireless Internet access. At the onset of | | | | wireless Internet access to your customers, this |
| this phenomenon there were a few cafes offering | | | | amenity can increase your profits. Not only will |
| Internet access either through a hard connection | | | | you likely draw in new customers by offering a |
| or a wireless one. However, these days just | | | | hotspot but your existing customers are likely to |
| about every café and coffee shop around | | | | spend more time in your establishment. This is |
| is offering some type of Internet access. These | | | | noteworthy because the more time a customer |
| hotspots are also beginning to creep up in other | | | | spends in your establishment the more money |
| business establishments such as bars, offices, | | | | they are likely to spend. For example if you own |
| hotels and hospitals. In some cases it is a matter | | | | a coffee shop offering free wireless Internet |
| of trying to keep up with the competition while in | | | | access a customer may come in to have a cup |
| other cases it is a matter of the business owner | | | | of coffee and check his email. However, if he has |
| trying to be innovative for the purpose of staying | | | | a number of emails requiring an immediate |
| ahead of the competition. | | | | response, he may wind up spending more time |
| The bottom line, when it comes to offering | | | | than planned and will likely end up purchasing |
| wireless Internet access in your business, is that it | | | | additional food or beverage items. |
| can attract customers with very little effort or | | | | |