| With the internet marketing on the increase and | | | | section. On the other hand, the internet based |
| the world turning digital, people somehow | | | | advertisements do have a very large circulation |
| undermine the importance of the print media | | | | worldwide which in most cases is useless. Chances |
| advertising. There is no denying the fact that the | | | | of an advertisement reaching the correct group |
| newer generation is more inclined to the computer | | | | of people at the right place have a very low |
| and hand held internet devices but still the print | | | | probability. |
| media has not lost its glory and probably will not | | | | In case of a local event or a sales announcement |
| as long as the baby boom generation exists. | | | | at the local level there is nothing that can beat the |
| The fact remains that no matter how advanced | | | | newspaper ad. This will be picked up by almost |
| and convenient the electronic media gets; the | | | | every home in the vicinity and surroundings of the |
| importance of the print media will never die. The | | | | event. Even national events are effectively |
| historic advent of TV in the advertising market | | | | covered by the print advertising in a far better |
| did have an impact but it couldn't replace the print | | | | way as compared to the internet or any other |
| advertising or even reduce its impact. | | | | electronic media. The proof of this fact is that |
| Although the computer and internet based | | | | even after such a massive influx of the internet, |
| advertising has its advantages of instant | | | | fashion, sports and other illustrated magazines |
| conversion and sales over the other electronic | | | | based on advertising haven't lost their market. |
| media but the lasting impact of the print maintains | | | | The impact of the print advertising is without a |
| its position and status in the advertising market. | | | | doubt most effective and viral when compared to |
| The real reason behind this fast is that the | | | | any other marketing media. No major marketing |
| magazines are picked up by those interested in | | | | campaign can ever be completed without the |
| that particular niche and direct advertisements to | | | | inclusion of glossy ads in a wide circulation |
| the niche readers has more chances of sale as | | | | newspaper or a magazine. Those marketers who |
| compared to the random surfers hitting a page. In | | | | contest this fact and give undue preference to |
| case of advertising in newspaper the advantage | | | | other Medias eventually turn back to this form of |
| of circulation is already there. People interested in | | | | advertising sooner or later. |
| buying will automatically turn to the classified | | | | |