| What exactly is Bluetooth marketing? It is a short | | | | Bluetooth device is fitted in a shop, people with |
| distance communication technology that primarily | | | | Bluetooth enabled technology will automatically |
| developed to replace cables connecting portable or | | | | receive message from the store. It might be |
| fixed devices. It is also known as “proximity | | | | special promotion and is often enough to cheer |
| marketing”. Two main characteristics of this | | | | the recipient to visit the store. |
| technology is its low power and low cost. It is the | | | | • Field Promotions – moveable units can be |
| process of transmitting promotional content | | | | carried by promotional staff, automatically sending |
| through this wireless technology to prospective | | | | Bluetooth messages to anyone within the locality |
| customers. To spread Bluetooth message or file a | | | | of the staff. This is specifically effective when |
| Bluetooth product is needed. | | | | joint with leafleting. |
| Data That Can Be Sent Over Bluetooth | | | | • Billboard Advertising – By fitting Bluetooth |
| • Images | | | | transmission device with billboard poster you will |
| • Plain text | | | | be able to interact with the people with the |
| • Audio-video | | | | locality of your poster. |
| • Vouchers | | | | How much does it cost? |
| • Games | | | | Real potential of Bluetooth marketing lies in its low |
| • Animated wallpapers | | | | price. Unlike SMS marketing it charge nothing to |
| Reasons for Using Bluetooth Marketing | | | | send message via Bluetooth. This is also known as |
| It is Flexible – You can exchange all sort of | | | | Bluetooth mobile marketing. Bluetooth marketing |
| content. | | | | companies earn their money via keeping their |
| Low Cost – Each and every Bluetooth | | | | Bluetooth marketing devices in center locations |
| message has been sent or received free of cost | | | | like retail stores and selling advertising space on |
| whether you send 1 or 10,000. | | | | them. |
| Multiple Uses – It can be used to enhance and | | | | BluetoothMarketing.ae is an innovative Mobile |
| support the efficiency of existing advertising, such | | | | Marketing service offered by Image Matters |
| as billboard advertising or high street leafleting, as | | | | Advertising. Whether you are looking for |
| well as on its own via being placed in stores or | | | | Bluetooth Mobile Marketing or POS promotions, |
| main locations. | | | | use Bluetooth Marketing services to get best |
| Appropriate Places to Use | | | | possible results. |
| • Point of sale (POS) Promotions – If | | | | |