Why Use a WIFI Network in Digital Signage Advertising?

Digital signage installers are always looking for aa hard wired data network is far more cost
competitive edge, now using WIFI technology, theeffective as well as being less disruptive. All you
same integrators can now use the sameneed to do is run a cable from the server closet
hardware as a second or even third revenueto the location where the access point is and wire
stream for the customer - how?it into the network, then login and access the
The benefits of any WIFI network are:network. This cuts down on cables used especially
Mobility - with the use of mobile hand heldwith the cost of copper hitting an all time high.
devices, users have no need to have a cabledA typical data cable run of 262 feet would cost
plugged into a data point in the wall.approximately $220, compared to the investment
Flexibility - When any moves and changes areof a high quality wireless bridge at $199, now
made to a wired data network, the engineer hasimagine if you have 30 users in one office how
to come and perform the work out of hours thatmuch money would you save?
results in a larger installation invoice. With wireless,Now this is what people who use digital signage
once the access point is fitted and configuredare doing, because when the content has been
anyone with the right access code can connect toupdated on their network normally out of normal
the network and work. This too can be utlised inworking hours the wireless system is idle, doing
cafes and Starbucks are a prime example,nothing, so business owners are allowing users to
offering free internet access, all you need to do islogin and use the internet free and charging none
buy a latte! This also builds consumer loyalty.purchasing users to use the internet.
Reduced installation costs - wireless compared to