| Why Wal-mart Can Benefit from Bluetooth | | | | – from plain text, sound bites or even |
| Software | | | | eye-candy picture coupons. Variation not only will |
| When we mention Wal-mart, what probably | | | | pique their curiosity but can also be used to |
| comes to your mind is wide variety of products | | | | target specific customers. Text for the business |
| at very LOW price. How does Wal-mart, a | | | | people, catchy jingles for kiddie stuff and cool |
| Fortune 500 company, market its products? They | | | | picture message for the young professionals. |
| do have television commercials and print ads BUT | | | | Customized coupons for Valentines, the 4th of |
| they get most of their customers because of | | | | July and for Thanksgiving – the possibility is |
| brand recall and word-of-mouth marketing | | | | totally limitless. |
| (word-of-mouth). So, what do most people have | | | | - Wal-mart can also broadcast their business card |
| in common? Most of them carry cellphones! | | | | (vCard) so that customers can add you to their |
| Mobile marketing has become increasingly popular | | | | phone book. That’s free advertising |
| such that it legitimized SMS (Short Messaging | | | | whenever customers scroll their contact list. |
| Service) as an advertising channel. One key | | | | - Additional revenues can be obtained by |
| features is allowing the consumer to opt in and | | | | broadcasting paid advertisements especially from |
| opt out of the service at any time. Mobile | | | | non-Wal-mart brands. Additionally, broadcasted |
| marketing would definitely increase Wal-marts | | | | coupons can also be discounted services from |
| consumer base and significantly increase its sales | | | | affiliates and/or sponsors like gas stations, towing |
| potential. Lets see how Wal-mart could benefit | | | | service, photo processing labs and the like. |
| from the Bluetooth Marketing Software. | | | | - Customer satisfaction can significantly improved |
| How Wal-mart could benefit | | | | by broadcasting pertinent information such as new |
| Wal-mart can implement this channel of marketing | | | | arrivals, scheduled or unscheduled maintenance, |
| similar to K-Mart’s Blue Light Special. But unlike | | | | public service announcements, changes in the |
| it, it can be done cost-effectively. By placing the | | | | customer service directory and the like. |
| Bluetooth Broadcaster unit at its front door, | | | | - In line with Wal-mart’s goal to be a |
| Wal-mart can broadcast up to 300 meters, | | | | environment friendly, the Bluetooth Marketing |
| covering both inside and outside the store, allowing | | | | Software can significantly reduce marketing and |
| you to broadcast repeatedly. Listed below are | | | | advertising materials such as leaflets, print ads and |
| some ways for Wal-mart to implement the | | | | the like. |
| system: | | | | The above-mentioned are just some examples of |
| - Like K-mart’s Blue Light Special, you can | | | | what this system can do. With proper planning, it |
| broadcast a list of products that are marked | | | | can be implemented in so many ways that |
| down for a certain time period. Consumers who | | | | investment is returned easily. |
| opt to receive the broadcast can then proceed to | | | | What does Wal-mart need? |
| the cashier with goods and show the broadcast | | | | What’s needed are just the Bluetooth |
| message to avail of the marked down prices. | | | | Marketing Software and a 300-meter broadcaster |
| - Wal-mart can also broadcast discount coupons | | | | unit with dongles. Click here or contact us to get |
| any times with or without time limit. | | | | started today. |
| - Wal-mart can also be creative with the coupons | | | | |